Brand Identity
Oldham Fairweather Legal
The merging of two law firms requires a new and integrated brand identity.
CLIENTS
Daniel Oldham & David Fairweather
Melbourne, Australia
July 2022
Oldham Construction Lawyers (OCL) consists of both a symbol and logotype. This form of logomark provides maximum versatility and recognition with the symbol being recognised on its own as the brand develops and the logotype able to also stand on its own to identify the law firm.
The OCL logomark was developed with a strong focus on the reputation of Daniel Oldham and the firms specialisation in Construction Law.
Fairweather Legal is a typographic logomark that relies heavily on the characteristics and personality evoked by the typeface used, that being Roman Serif.
The Roman Serif typeface connects to the historical origins of law and aligns with the ideals of heritage, experience and knowledge. Fairweather Legal uses the Regular font weight of this typeface, which is a free download.
Final Design
